Book I want to read this holiday season: WTF?! An Economic Tour of the Weird
From an a16z podcast episode description:
In his latest book, WTF?! An Economic Tour of the Weird, Leeson looks at just that — the strangest beliefs, superstitions and rituals humankind has engaged in — and using economics, uncovers the incentives and rational behavior that makes them, well, make a whole lot more sense.